top of page
company logo




Full Time


Business Development Manager - Optical


Since its establishment in 1984, Opticare has been steadfast in offering quality optical lens solutions, catering mainly to independent optical businesses across Australia. We are on the lookout for a dynamic individual to join our vibrant team, a place where your passion for business development meets our legacy of service and innovation.


As a Business Development Representative, you will collaborate closely with the National Sales Manager to grow our footprint in the QLD territory. Drawing on both consultative and conceptual selling approaches, you will build substantial business relationships with eye care professionals, and drive the growth of our brand.

Your responsibilities include:
• Strategic Growth: Achieve sales targets by effectively promoting Opticare lenses, coatings, and equipment to eye care professionals.
• Building Relationships: Foster long-term relationships with stakeholders and identify opportunities to grow their business using Opticare’s range of products and services.
• Market Analysis: Utilize the CRM system to identify and target key customer prospects effectively.
• Training and Education: Conduct on-site training and educational seminars to foster a deeper understanding and demand for our products and services.
• Team Collaboration: Work harmoniously with internal teams, always upholding Opticare’s standard of ethical engagement in all interactions.
• Collaborative Spirit: Work seamlessly with internal teams to develop and implement national marketing plans and innovative sales strategies.
• Ethical Engagement: Uphold the highest ethical standards in every interaction, reflecting Opticare's philosophies and principles.


We welcome applicants who have:
• Tertiary education in Business or Optical related field.
• Experience: Over 3 years of experience in the optical sales sector, encompassing lenses, customer support, laboratory work, or retail positions
• Background in interacting with practice personnel, through roles in B2B sales or direct practice involvement
• Adaptable Approach: A “can-do” attitude, with a willingness to be flexible to meet customer needs.
• Effective verbal and written communication skills to negotiate and foster strong relationships.
• Adequate skills in computer usage for various business-related tasks.
• Strong grasp of business fundamentals, including pricing strategies and profit margins
• Possession of a valid driver's license
• Proficient in interpreting sales figures to inform strategic decisions
• Capable of educating both groups and individuals on product knowledge, enhancing their expertise


• Career Path: Be part of a nurturing environment where you can grow professionally.
• Immediate Engagement: We are ready to welcome the right individual immediately, letting you quickly embark on a fulfilling career path.


Are you ready to be part of a team where innovation meets quality service? Join us in writing the next chapter of the Opticare success story. Apply today and pave your path in the optical industry.

Visit us to learn more:
Opticare is an equal opportunity employer encouraging diversity and inclusion in the workspace.


Your application will include the following questions:
• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a Business Development Role?
• Do you have experience in the optical industry?
• Do you have experience in the optical industry?

bottom of page