Shiva Taghvaei
Optical Dispenser, Senior Commercial Manager at Safilo Australia
Safilo Australia
Speaker Biography
Shiva Taghvaei is a seasoned professional in the optical industry, currently serving as the Senior Commercial Manager at Safilo. With a strong background in sales strategy, business development, and operational excellence, Shiva has a proven track record of driving growth and success. Shiva is skilled at leading high-performing sales teams and implementing innovative strategies that cater to both retail and wholesale markets.
Shiva's expertise is further enhanced by her academic qualifications, including an MBA and a Certificate IV in Optical Dispensing. She possesses the ability to translate market trends into actionable plans that boost profitability and customer engagement. Shiva’s focus on empowering optical dispensers and independent optometrists has enabled them to thrive in competitive markets through tailored solutions and data-driven insights.
Presentation Synopsis
Decoding Frames: Data and Psychology
Join Shiva as she explores the transformative power of data analytics and consumer psychology in the eyewear industry. By leveraging data insights on local trends, purchasing patterns, and social media influence, you can make informed decisions about your frame collections to better align with customer preferences and boost sales.
The presentation will delve into the psychology behind frame selection, examining factors such as face shape, lifestyle, and personal style. By understanding these influences, you can guide customers towards the perfect frames, building loyalty and driving sales.
Additionally, the session will touch on the growing importance of sustainability in the eyewear industry. By offering eco-friendly options, you can cater to environmentally conscious customers and contribute to a more sustainable future.
By the end of this session, you'll be equipped with practical strategies to implement data-driven and customer-centric approaches to frame selection, ultimately enhancing the overall customer experience and driving business growth.