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Insight forms official partnership with Optical Dispensers Australia

In case you missed the official media release which you can find via this link or read below, insight has announced their new partnership with ODA.


Insight is proud to announce it has formed a partnership with Optical Dispensers Australia (ODA), as both organisations seek to raise the profile of optical dispensing in Australia.

Established in 1975, Insight is the Australian ophthalmic sector’s longest-running publication and has therefore built a significant presence across print and digital platforms, reaching thousands of key decision makers every week.


Editor Myles Hume said Insight strives to be the go-to information source for the ophthalmic sector while providing a voice for all professionals within it. It also has a commitment to growing the industry at-large, making the new ODA partnership an ideal fit.


“In addition to regular ODA news updates and features, in 2023 we are excited to bring Insight readers bi-monthly ODA Member Profiles where we will promote and celebrate individuals who have forged a career in optical dispensing in Australia,” he said.


Through print and digital media coverage, Insight will support ODA’s vision of transforming the optical dispensing industry by creating a community where optical dispensers and their affiliates can feel supported and inspired.



ODA is also committed to professional excellence and ensuring the optical dispensing profession reaches its full potential. It has provided a place for members to share and gain knowledge and ideas, to build a network with like-minded industry peers, to access current industry resources and to seek work-based support.


“Optical Dispensers Australia is committed to growing and highlighting the optical dispensing profession across Australia, and we are honoured to forge an ever-growing and strengthening optical community together with our new partner Insight,” ODA CEO Ms April Petrusma said.

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